Forbes

Exploring The State Of Customer Data Platforms

According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences.

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4 Vertical Use Cases For Edge Computing Driven By IoT Growth

There are a few challenges to IoT data storage and consumption that many large enterprises are running into. However, its rapid growth cannot be ignored, which has propelled the growth of edge computing across several big industries with large forecasts for further growth ahead.

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What Should CMOs Focus On In 2021?

Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.

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Big Tech Provides A Shot In The Arm To Vaccine Rollout

Exploring the various ways that big tech is participating in the distribution and management of vaccine efforts, while also leveraging tech, resources, and community involvement to aid in support. A positive for society, and the companies involved.

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4 Ways AI And ML Enhance The B2B Buyers’ Journey

Just as consumer marketing teams have found AI-driven martech to help them reach their buyers where they are, B2B marketing teams are starting to realize that AI can do similar things to enhance their business customers’ journeys.

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