Forbes

Want To Improve Digital Adoption? Harness The Data

Most companies struggle with software adoption. The application of data and the utilization of a growing category of digital adoption platforms can streamline the deployment of software and successful employee adoption across the enterprise.

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Personalize Or Perish: State Of Personalization Report For 2021

Just how important is personalization? In this year’s annual Twilio Segment report, first released in 2017, the opinions of nearly 3,000 consumers and business decision makers, showed that personalization has become a “basic expectation” among consumers. A dive into the state of personalization.

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Why You Need A Customer Data Platform For First-Party Data

Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer data and experiences without being intrusive or relying on no longer available third-party data.

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Exploring The State Of Customer Data Platforms

According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences.

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