Forbes

At Dreamforce 2022, Salesforce’s global customer conference, the company made a bevy of announcements at the event, but two major announcements caught my attention, warranting further analysis: Salesforce Genie and Slack Canvas. A deeper dive into the big innovation at this year’s conference.

Despite some signs of a slowing economy, the e-commerce driving growth we experienced during the Covid-19 pandemic is likely to remain and greater automation of warehouses and supply chains are going to be critical to meeting customer demand and managing operating costs.

As companies pursue digital transformation — investing in new ways to collaborate, using AI to improve sales and marketing, and choose which channels were most effective for reaching their customers. One thing is for sure, work is shifting to be more hybrid, collaborative, and automated.

While 90% of companies say existing systems for tracking customer journeys need improvement, the challenge of improving the journey is getting harder as 3rd party data rules become more rigorous. A look at why CRM and CDP are evolving to what’s next. The rise of the Customer Engagement Platform.

Consumers have committed to cutting back on just about everything, from dining out to subscription-based services to driving, so from an economic standpoint, it was unclear just how this year’s Prime Day would go. However, it was a record breaking year, yet again, as Prime Day continues to grow.

Sales teams need to be efficient and productive to develop relationships with prospects, close deals, and nurture relationships with existing customers. A look at how new technology from Microsoft and others are shifting energy away from data entry and toward customer and sales activities.

Intellectual property and patents are some of a company’s most important assets in today’s business climate. However, small businesses lack resources to protect IP making Amazon’s latest efforts to help small businesses an interesting trend line in the fight against bad actors.

With the effects of the global pandemic playing out for the last two years, retailers were forced to accelerate their digital transformation efforts. Now with inflation on the rise, can digital technology help battle rising prices while delivering better customer experiences?

In the last decade or so, we’ve seen a huge push to improve mobility in and around urban centers. With the introduction of autonomous driving and urban air mobility, we will see greater economic opportunity through more cost-effective access to urban centers and increased human mobility.

As the metaverse expands, our online or virtual personas will be as much a part of who we are and how we represent ourselves as our real-life version. A dive into what companies need to think about as the metaverse expands to be a greater part of everyday life.