Forbes

Most companies struggle with software adoption. The application of data and the utilization of a growing category of digital adoption platforms can streamline the deployment of software and successful employee adoption across the enterprise.

This summer has seen a wave of antitrust lawsuits and proposed bills targeting Big Tech — and there are no signs of slowing. Google is now the target of 36 states that are suing the company for its aggressive app store terms.

Just how important is personalization? In this year’s annual Twilio Segment report, first released in 2017, the opinions of nearly 3,000 consumers and business decision makers, showed that personalization has become a “basic expectation” among consumers. A dive into the state of personalization.

According to a new survey released by Microsoft, the pandemic increased the focus on employee engagement. This means companies need to do more to keep employees connected to the company, even when remote, while managing health and wellness and trying to avoid burnout.

Data breaches continue to plague companies and harm consumers. Passwords are too often what we depend upon to keep our data safe, but too often they don’t work. A look at password challenges and the role of business and consumers in keeping data more safe.

Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer data and experiences without being intrusive or relying on no longer available third-party data.

Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMO’s have a big task in front of them to continue to deliver best of class customer experiences.

The global semiconductor shortage has help to raise awareness of the importance of the supply chain. With much to learn from the shortage, we explore what happened, and what companies should be thinking about to get out in front of future supply chain challenges and execute on growth opportunities.

Companies, in theory, have the potential to automate, calibrate, create, and distribute their goods while amassing tons of data to keep doing it better and faster.

According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences.