If there’s one thing we can all agree on in the age of digital transformation, it’s this: there is so much data available about our customers. View original articleRead More
With physical events and personal selling all but out of the picture for the time being, digital events are going to be the way. A look at how incorporating video is critical to marketing strategy going forward as Covid-19 continues to constrain businesses large and small. View original articleRead More
The COVID-19 pandemic has forced companies to rapidly evolve, but without past, present and future innovation, many of these changes would have been impossible. Exploring how innovation has made it possible for businesses to sustain a sense of normal during the pandemic. View original articleRead More
Google came out this week announcing that it is cutting its marketing budget in half for the remainder of 2020. What does this cut mean for Google and what is it saying about the company’s expectations for the remainder of the year. View original articleRead More
Big Tech is using consumer data to help government and the healthcare system better understand the spread of Covid-19. But what privacy implications should be considered by consumers? View original articleRead More
There is a delicate balance between focusing on the current challenges of Covid-19 and the important marketing that companies will need to do to sustain as the pandemic is abated. in this piece we explore key considerations for getting back to business. View original articleRead More
As events have been shuttered due to COVID-19 companies have moved to a digital event strategy. A look into the pivots being made and what companies need to consider when moving to digital events. View original articleRead More
What should companies be thinking about in their efforts to continue marketing and driving business during this time where traditional events and face-to-face meetings are impossible. View original articleRead More
AI and predictive analytics are still making an impact for businesses in terms of identifying customer trends, building customer profiles, and constructing tighter potential target audiences. View original articleRead More
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