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Why CMOs Need To Be Involved In Privacy Policy Creation

Since marketers gather and use most of the data pulled by businesses today, however, it’s essential that they begin to take a leading role in crafting privacy policy—whether they like it or not. View original article

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Top 4 Digital Transformation Trends In Media And Entertainment For 2020

Digital transformation is revolutionizing every industry. We are revisiting the top digital transformation trends for entertainment and media for 2020 View original article

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AI And CRM: Will Customer Management Get Easier?

New developments in natural language processing and machine learning could (and will) help make customer management easier than ever before. View original article

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Will CDOs Replace CMOs?

The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether. View original article

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Top 5 Digital Transformation Trends In Manufacturing For 2020

Taking a look into the biggest digital transformation trends in manufacturing for the year 2020 including IoT, 5G, Predictive Analytics and more. View original article

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Facial Recognition Software: Where Are We Now?

Where are we at with facial recognition software and where is it going. What are the privacy implications and how should marketers and brands be considering putting the technology to good use. View original article

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How Blockchain Is Changing Digital Marketing

Blockchain is starting to have a bigger impact on digital marketing driving transparency and digital control back to users. Exploring the trend and what it means to marketers. View original article

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Voice Technology And CRM: A New Partnership?

Voice technology is about to become a big component to powering CRM with companies like Salesforce and Microsoft betting on the impact of voice technology, AI and chatbots for CRM. View original article

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Stitch Fix: A Useful Case Study For Retail’s Digital Transformation

How Stitch Fix is bringing retail digital transformation to life with its use of data, analytics and customer experience. View original article

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Top 5 Digital Transformation Trends In Retail For 2020

Retail continues to evolve as e-commerce, omni-channel and greater customer demands mean bigger challenges for retailers. However, technology can help as can strategically implementing around the biggest digital transformation trends in retail. Here are the Top 5. View original article

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