After Covid-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers. View original articleRead More
As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on. View original articleRead More
Human + Machine partnerships are becoming even more critical and seeing greater investment and adoption as Covid-19 forces companies to innovate and digitally transform businesses faster to stay profitable and meet customers where they are. View original articleRead More
Every year, I make my predictions for 10 of the biggest trends in digital transformation. With Covid-19, we saw massive change in a short period of time. In this post we look back at the predictions for 2020, and how the pandemic impacted the adoption of new tech and digital trends. View original articleRead More
A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. A Look at how Customer Data Platforms help enable better security of customer data. View original articleRead More
Companies like Amazon, Google, Microsoft, and Salesforce have pledged money and created new programs to upskill their workforces starting a trend and bigger conversation about how to prepare today’s workforce for the future. View original articleRead More
In the last few years, the desire to see programs, services, and investments that make a difference in the environment and the world are becoming an increasingly larger part of the CX conversation–Especially for large global brands. View original articleRead More
I’ve written a lot about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges. View original articleRead More
One of the most important elements of any effective analytics program is its guiding set of principles. Exploring 4 key principals to build a better analytics team View original articleRead More
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