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The Human And Machine Workforce Leading Digital Transformation

Human and Machine partnerships will be about augmenting human potential to make people more productive and customer experiences better. A look at how augmenting humans will drive the next wave of digital transformation. View original article

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Why We Need To Focus On The Positives Of AI

Many people tend to think of AI as purely an automation technology, but that just skims the surface of what these tools and techniques can do for us. View original article

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CMOs’ Top Topics Of Interest At CES 2020: Report

Just as they did last year, Maven Magnet has released a report on the top topics of interest at CES this year among CMOs. Exploring the report and its implications for CMOs. View original article

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What Should CMOs Focus On In 2020?

With so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Exploring 6 priorities for the CMO in 2020. View original article

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Where Does Audio Fit In The Future Of Marketing?

There’a a lot of talk about audio marketing, but will it ever actually take off? Let’s take a look at what a few experts have to say. View original article

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NRF 2020: 6 Trends Are Driving Big Retail

While the explosive growth of Amazon has led to some fairly strong predictions of the demise of retail, you would never have known by walking the halls of New York’s Javitz Center during NRF 2020 this past week. Exploring the biggest trends from NRF 2020 View original article

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5 Steps To Audit Your Digital Transformation Efforts

Performing a digital transformation audit as an annual task—at minimum—would be a worthwhile investment in your organization. Here are 5 steps to reviewing your digital transformation efforts to stay ahead of disruption and drive important change in your company. View original article

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Why AI As A Service Will Take off In 2020

The combination of the SaaS business model and AI services could help bring AI to the masses without a heavy price tag. View original article

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Why The Future Of Data Analytics Is Prescriptive Analytics

Could data analytics be poised for a new change? Prescriptive analytics is here to shake up what we know about data and AI. View original article

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AI And Analytics: Optimizing Your Digital Customer Journey Map

Rather than a linear map moving the customer from Point A (your first touchpoint of marketing) to Point B (the point of purchase), digital customer journey maps today look more like elaborate pinball games. View original article

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