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Customer Journey Map: Why The CIO And CMO Must Collaborate

If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know. View original article

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Top 10 Digital Transformation Trends for 2020

Exploring the most significant digital transformation trends that will impact business and our lives in 2020 View original article

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Every Digital Transformation Needs Risk Management

Digital transformation can fail which is why it’s critical that every digital transformation initiation have a risk management component. Let’s take a look at what that looks like. View original article

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What Your Board Needs To Know About Tech Advancement In Digital Transformation

Pulling your board into the tech circle should enhance the momentum of your digital transformation, not detract from it. For digital transformation to be, well, transformational, board members will need to be fully engaged—and informed—regarding tech advancement. View original article

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CMOs And IoT: Can This Technology Improve Marketing?

IoT has the ability to deliver next level data that incorporates consumers user generated content with sensor data that will deliver better experiences and improve analytics. The CMO must lead this initiative to maximize IoT data. View original article

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Digital Optimization Isn’t Digital Transformation

Optimizing your business with technology is not the same as digital transformation with a customer centric approach. Next generation technologies can enable digital transformation if they are properly utilized. View original article

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5 Roadblocks Holding Back Your Data-Driven Goals?

Having data-driven goals and achieving them are very different things. Here are 5 roadblocks to achieving your data-driven goals. View original article

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Toyota’s New Augmented Reality Shopping Experience: A Shift In The Car Buying Journey?

Toyota is bringing immersive AR experiences to consumers everywhere. A first look into the technology itself and a take on whether the market will respond positively. View original article

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How Marketers Are Using AI And Machine Learning To Grow Audiences

MarTech has changed the game for both B2B and B2C marketers. Read how marketers are using AI and machine learning to reach and engage customers. View original article

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Why AI Journey Mapping Is Critical For Digital Transformation

AI for AI sake isn’t good enough. Why companies looking to incorporate AI need to map their AI journey. View original article

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