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The Onus Of Security: Consumer Responsibility Or Companies?

Data breaches continue to plague companies and harm consumers. Passwords are too often what we depend upon to keep our data safe, but too often they don’t work. A look at password challenges and the role of business and consumers in keeping data more safe. View original article

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Why You Need A Customer Data Platform For First-Party Data

Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer data and experiences without being intrusive or relying on no longer available third-party data. View original article

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Apple’s Privacy Updates Push CMO’s Into A Cookie-Less World

Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMO’s have a big task in front of them to continue to deliver best of class customer experiences. View original article

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Exploring The Role Of Supply Chain In Recovery And Digital Transformation Investments

The global semiconductor shortage has help to raise awareness of the importance of the supply chain. With much to learn from the shortage, we explore what happened, and what companies should be thinking about to get out in front of future supply chain challenges and execute on growth opportunities. View original article

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How Tech Partnerships Are Driving The Expansion Of The Industrial IoT

Companies, in theory, have the potential to automate, calibrate, create, and distribute their goods while amassing tons of data to keep doing it better and faster. View original article

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Exploring The State Of Customer Data Platforms

According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences. View original article

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3 Opportunities For CMOs To Capitalize On In 2021

As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on View original article

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4 Vertical Use Cases For Edge Computing Driven By IoT Growth

There are a few challenges to IoT data storage and consumption that many large enterprises are running into. However, its rapid growth cannot be ignored, which has propelled the growth of edge computing across several big industries with large forecasts for further growth ahead. View original article

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How 2020 Is Shaping Customer Engagement Now And In The Future

Customer engagement has always been important, but 2020, Covid-19, and digitalization have put it into the spotlight. 95 percent of companies plan to continue investing in digital customer engagement even when the pandemic is over. View original article

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Honesty, Transparency, And Data Collection: Improving Customer Trust And Loyalty

Companies like Google and Facebook have built empires from data, but due to countless breaches and threats, there’s finally some push back on what used to seem like an unregulated aspect of business. Exploring the role of privacy, its application, and what lies ahead. View original article

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