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Honesty, Transparency, And Data Collection: Improving Customer Trust And Loyalty

Companies like Google and Facebook have built empires from data, but due to countless breaches and threats, there’s finally some push back on what used to seem like an unregulated aspect of business. Exploring the role of privacy, its application, and what lies ahead. View original article

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What Should CMOs Focus On In 2021?

Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities. View original article

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Big Tech Provides A Shot In The Arm To Vaccine Rollout

Exploring the various ways that big tech is participating in the distribution and management of vaccine efforts, while also leveraging tech, resources, and community involvement to aid in support. A positive for society, and the companies involved. View original article

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4 Ways AI And ML Enhance The B2B Buyers’ Journey

Just as consumer marketing teams have found AI-driven martech to help them reach their buyers where they are, B2B marketing teams are starting to realize that AI can do similar things to enhance their business customers’ journeys. View original article

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Exploring 5 Top Retail Trends At NRF 2021

NRF 2021, like so many events over the past year went fully remote for its first chapter, which focused on key leadership initiatives and the future of retail. This piece focuses on six themes and five trends identified at this year’s NRF chapter 1. View original article

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6 Key Themes Driving Headlines At CES 2021

There were several key themes that drove headlines throughout this year’s CES, which for the first time went fully virtual. Here are six of the key themes and announcements and analysis to back why these themes were so pervasive throughout this year’s event. View original article

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Accelerate Digital Transformation In 2021 With Stronger Partnerships

The following are a few ways partnerships make a difference and how they can help further enable digital transformation in 2021. View original article

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4 Ways To Take Control Of Your Customer Data In 2021

In 2021, we’re going to see marketing teams especially focused on taking control of customer data and analytics efforts for the welfare of the enterprise. Here are some key ways teams can use data to drive better customer outcomes and business performance in 2021. View original article

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5 Tech Trends Keeping CMOs Awake At Night

While technologists flout the coolest digital transformation trends for 2021, the following trends are keeping CMOs up at night, wondering how, when, why, and if they should roll out another new tech venture. A look at what is keeping CMOs awake at night. View original article

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Top Enterprise Collaboration Trends In A Post-COVID World

This past year has been a huge catalyst for adoption and improvement of enterprise collaboration tools, and it’s only expected for tech collaboration to grow in 2021. View original article

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