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Leaning Into Digital To Drive Business When Traditional Face-To-Face Is Impossible

What should companies be thinking about in their efforts to continue marketing and driving business during this time where traditional events and face-to-face meetings are impossible. View original article

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Using AI To Identify Your Best Customers In The Future

AI and predictive analytics are still making an impact for businesses in terms of identifying customer trends, building customer profiles, and constructing tighter potential target audiences. View original article

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5 AI And Analytics Trends Marketers And Brands Should Be Investing In

Why analytics and AI are such powerful tools for brands and organizations and what are the key focus areas that these companies should have for the coming year as analytics and AI continue to be critical to connecting with customers and improving operations. View original article

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The Human And Machine Workforce Leading Digital Transformation

Human and Machine partnerships will be about augmenting human potential to make people more productive and customer experiences better. A look at how augmenting humans will drive the next wave of digital transformation. View original article

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Why We Need To Focus On The Positives Of AI

Many people tend to think of AI as purely an automation technology, but that just skims the surface of what these tools and techniques can do for us. View original article

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CMOs’ Top Topics Of Interest At CES 2020: Report

Just as they did last year, Maven Magnet has released a report on the top topics of interest at CES this year among CMOs. Exploring the report and its implications for CMOs. View original article

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What Should CMOs Focus On In 2020?

With so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Exploring 6 priorities for the CMO in 2020. View original article

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Where Does Audio Fit In The Future Of Marketing?

There’a a lot of talk about audio marketing, but will it ever actually take off? Let’s take a look at what a few experts have to say. View original article

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NRF 2020: 6 Trends Are Driving Big Retail

While the explosive growth of Amazon has led to some fairly strong predictions of the demise of retail, you would never have known by walking the halls of New York’s Javitz Center during NRF 2020 this past week. Exploring the biggest trends from NRF 2020 View original article

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5 Steps To Audit Your Digital Transformation Efforts

Performing a digital transformation audit as an annual task—at minimum—would be a worthwhile investment in your organization. Here are 5 steps to reviewing your digital transformation efforts to stay ahead of disruption and drive important change in your company. View original article

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