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What IT Leaders Need To Know About CDP Adoption

Customer Data Platforms are gaining popularity as companies look to better utilize all available data to deliver customer experiences. IT must work in lock-step with the business and data science teams to make this happen. View original article

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4 Actionable Customer Experience Statistics For 2020

Exploring 4 key data points that CX and Business executives can leverage in driving their 2020 strategies. View original article

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5 Tips For Data Protection With A Growing Shift To Work From Home

As more workers are now working at home, companies need to think about protecting data and the systems that are required to do so. Here are 5 tips for protecting data in the time of work from home and Covid-19 View original article

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Contact Tracing: The Need For Accurate Data Has Never Been Greater

A look at the technology driving contact tracing and why data is critical to success with future contact tracing efforts. View original article

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The Need For Speed: Faster AI Adoption Requires A New Plan

As companies look to leverage more AI, better planning will be a critical requirement. A look at what businesses should do to move forward with their AI strategies. View original article

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Customer Data Platforms: Why They’ll Make A Difference In Your Business

If there’s one thing we can all agree on in the age of digital transformation, it’s this: there is so much data available about our customers. View original article

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Making Video An Effective Part Of Your COVID-19 Marketing Strategy

With physical events and personal selling all but out of the picture for the time being, digital events are going to be the way. A look at how incorporating video is critical to marketing strategy going forward as Covid-19 continues to constrain businesses large and small. View original article

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How Innovation Is Driving Productivity During And Beyond The COVID-19 Pandemic

The COVID-19 pandemic has forced companies to rapidly evolve, but without past, present and future innovation, many of these changes would have been impossible. Exploring how innovation has made it possible for businesses to sustain a sense of normal during the pandemic. View original article

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Google Slashes Its Marketing Budget: What Does This Mean?

Google came out this week announcing that it is cutting its marketing budget in half for the remainder of 2020. What does this cut mean for Google and what is it saying about the company’s expectations for the remainder of the year. View original article

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Privacy Pros And Cons As Apple And Google Look Into Using Data To Trace COVID-19

Big Tech is using consumer data to help government and the healthcare system better understand the spread of Covid-19. But what privacy implications should be considered by consumers? View original article

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