Human and Machine partnerships will be about augmenting human potential to make people more productive and customer experiences better. A look at how augmenting humans will drive the next wave of digital transformation. View original articleRead More
While the explosive growth of Amazon has led to some fairly strong predictions of the demise of retail, you would never have known by walking the halls of New York’s Javitz Center during NRF 2020 this past week. Exploring the biggest trends from NRF 2020 View original articleRead More
Performing a digital transformation audit as an annual task—at minimum—would be a worthwhile investment in your organization. Here are 5 steps to reviewing your digital transformation efforts to stay ahead of disruption and drive important change in your company. View original articleRead More
Could data analytics be poised for a new change? Prescriptive analytics is here to shake up what we know about data and AI. View original articleRead More
Rather than a linear map moving the customer from Point A (your first touchpoint of marketing) to Point B (the point of purchase), digital customer journey maps today look more like elaborate pinball games. View original articleRead More
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