If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know. View original articleRead More
Digital transformation can fail which is why it’s critical that every digital transformation initiation have a risk management component. Let’s take a look at what that looks like. View original articleRead More
Pulling your board into the tech circle should enhance the momentum of your digital transformation, not detract from it. For digital transformation to be, well, transformational, board members will need to be fully engaged—and informed—regarding tech advancement. View original articleRead More
IoT has the ability to deliver next level data that incorporates consumers user generated content with sensor data that will deliver better experiences and improve analytics. The CMO must lead this initiative to maximize IoT data. View original articleRead More
Toyota is bringing immersive AR experiences to consumers everywhere. A first look into the technology itself and a take on whether the market will respond positively. View original articleRead More
MarTech has changed the game for both B2B and B2C marketers. Read how marketers are using AI and machine learning to reach and engage customers. View original articleRead More
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