Posts by Daniel Newman

Salesforce Delivers Big CRM And Slack Updates At Dreamforce 2022

At Dreamforce 2022, Salesforce’s global customer conference, the company made a bevy of announcements at the event, but two major announcements caught my attention, warranting further analysis: Salesforce Genie and Slack Canvas. A deeper dive into the big innovation at this year’s conference.

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The Rise Of The Customer Engagement Platform

While 90% of companies say existing systems for tracking customer journeys need improvement, the challenge of improving the journey is getting harder as 3rd party data rules become more rigorous. A look at why CRM and CDP are evolving to what’s next. The rise of the Customer Engagement Platform.

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Prime Day 2022 Delivered Despite Macroeconomic Concerns

Consumers have committed to cutting back on just about everything, from dining out to subscription-based services to driving, so from an economic standpoint, it was unclear just how this year’s Prime Day would go. However, it was a record breaking year, yet again, as Prime Day continues to grow.

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New Study: Are CRMs Still The Powerhouse For Sales Teams?

Sales teams need to be efficient and productive to develop relationships with prospects, close deals, and nurture relationships with existing customers. A look at how new technology from Microsoft and others are shifting energy away from data entry and toward customer and sales activities.

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Can Digital Technologies Help Retailers Battle Inflation?

With the effects of the global pandemic playing out for the last two years, retailers were forced to accelerate their digital transformation efforts. Now with inflation on the rise, can digital technology help battle rising prices while delivering better customer experiences?

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How Next Generation Mobility Will Drive Economic Opportunities

In the last decade or so, we’ve seen a huge push to improve mobility in and around urban centers. With the introduction of autonomous driving and urban air mobility, we will see greater economic opportunity through more cost-effective access to urban centers and increased human mobility.

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