Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. (more)
To understand an object or concept, you must identify and value the sum of its parts. Most business managers fail to truly understand digital strategies. They focus instead on outcomes… what they want the business to get from digital efforts, then they make educated guesses about the best way to accomplish those outcomes. The problem is that they never stop to create the business basis for their digital strategy. They understand the what and how, but they don’t stop long enough to understand the why. Not understanding the foundation for your digital program can cost your company time, resources, efforts, and money. But, don’t worry, The Ultimate Field Guide to Digital Program Management can help. (more)
Imagine a world where you never had to sell anything…
Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout:
“I’ll take it!”
What if I told you this is already happening? Albeit selling isn’t quite that simple. And the customers aren’t really just arriving sight unseen, ready to buy. But in a very subtle way, brands are driving buying decisions long before the sales department ever becomes involved.
This leaves us all to ask, how?
Suppose it’s January 2nd 2014… picture yourself waking up in the New Year and deciding it’s time to buy a new car. What is the first thing you do?
Perhaps you pick up the newspaper or PennySaver and see what special savings are being offered? Or maybe you hop in your car and drive from dealership to dealership looking for the best deal? You could do either. However, in today’s economy, it’s more likely you would do neither. (more)
Right now, Marketing is the business function that is changing more rapidly than any other. Driven by the shift in digital information and social media, the buyer’s journey is evolving at a breakneck pace; business needs to evolve too. Marketing’s role has always been about creating customers, and like the buyer’s journey, this role has changed dramatically. We are now tasked with including customers in developing products that adapt to their demands. From direct marketing to social media to content marketing to online influence, every facet of business communication is changing. The role of Marketing is expanding, and along with it, best practices must be transformed. Today’s marketer must understand the vast number of channels through which businesses communicate with their customers. They must also understand how to build meaningful relationships with consumers to spread awareness, build brand affinity, maximize word of mouth and drive external influence. The end goal is to create not just a customer, but also an advocate who becomes a purveyor of your brand. (more)
Other generations have spent a lot of time and effort in defining the “Mysterious Millennial”. In the eyes of the experts, Millennial CEO might seem like a hiring mistake, or a mythical beast that can’t exist outside of entrepreneurship. How about a book that breaks through those incorrect assumptions?
Daniel Newman’s story is one of adversity and unprecedented accomplishment. The Millennial CEO is a chronicle of observations and life lessons, touching on three critical areas of business: Leadership, Social Savvy, and Operations. Built as a series of stand-alone stories, The Millennial CEO is your firsthand guide to the leadership style that made a difference for Daniel Newman – a style that all leaders (aspirational or actual) would do well to understand and practice. (more)